With my well-founded expertise

I support your company in social media marketing – with strategic focus, trend awareness, and a clear understanding of your target audience.

Together, we create holistic strategies that are built on a deep understanding of platform mechanics and algorithms – effectively bringing together content creators, influencers and their networks, powerful synergies, and creative product marketing.

Reach your target audience on the platforms that truly matter – with a clear message, platform-specific communication, and a presence that delivers real impact.

Authentic social media marketing doesn’t happen by chance:

It requires a clear foundation – and that foundation is your company. What matters are a strategic objective, a holistic approach, and a strong sense for platform dynamics, trends, and cultural codes. I support you in unlocking this potential – for greater visibility, measurable results, and lasting brand success.

My Consulting Services for Your Business

Strategy Development & Platform Expertise

You’ll receive a tailored social media strategy aligned with your business model – platform-specific, future-ready, and built for impact. The focus lies on delivering your message with precision, adapted to each platform, your target audience, and your strategic goals.

Core Services

• Development of tailored social media strategies (organic & paid)

• In-depth analysis of platform mechanics, algorithms, and audience behavior

• Trend and pattern recognition – identifying what will matter tomorrow, today

• Integration of product marketing into content creator campaigns (content-driven)

• Optimization of Product Copy for AI Visibility

  Support in creating and evaluating product descriptions optimized for AI-based recommendation and search systems – including semantic structure, relevance weighting, and clarity.

Strategic Alignment & Product Marketing in the Age of AI

AI-powered search and recommendation systems are changing the way content is evaluated. Traditional keyword optimization (classic SEO) is no longer enough – to classify, compare, and generate recommendations, AI systems analyze the information provided in product descriptions. This requires content that is precise, complete, and clearly structured.

Product Descriptions Fulfill Multiple Roles:

• Information Source for Customers
  They support purchase decisions by presenting relevant product features in a clear and comprehensive way.

• Foundation for AI Recommendations
  AI systems analyze descriptions in context, compare product information, and prioritize the most relevant offerings.

• Extension of Traditional SEO
  Visibility now depends on informational value, clarity, and context – not just on keywords or user interactions.

Data-Driven Analysis & Performance Optimization

Leverage data-driven insights to evaluate your social media activities. Key performance indicators are assessed, growth opportunities identified, and clear optimization steps outlined – all in line with your business goals.

Core Services:

• Analysis of key performance indicators: engagement, reach, conversion, and audience quality

• Performance monitoring and validation of ongoing campaigns and channels

• KPI-based recommendations to optimize content, posting structure, and audience targeting

Influencer & Content Creator Integration

Enhance brand visibility through targeted collaborations with authentic content creators. Suitable partners are strategically selected, briefed, and integrated into your brand communication – with a clear focus on authenticity, audience fit, and brand alignment.

Core Services:

• Selection and evaluation of suitable creators (brand fit, audience relevance, authenticity)

• Analysis and mapping of creator networks and their community structures

• Development of cooperation formats and support with briefing, rollout, and strategic direction

• Enhancing customer experience through creator-led storytelling

  In close collaboration with your business, impactful storylines are developed alongside carefully selected content creators. These stories go beyond showcasing your products – they communicate key USPs in a way that is authentic, trustworthy, and directly relevant to your target audience.

Social Listening & Reputation Management

Social listening enables you to identify emerging trends, relevant topics, and unspoken needs early – and to strategically leverage them in your communications, product marketing, or brand positioning. At the same time, we detect potential reputation risks and critical sentiment before they can negatively impact your brand.

Core Services:

• Monitoring of brand mentions, sentiment, and trend developments

• Integration of sustainable listening processes into your organization

• Early detection of potential shitstorm dynamics and reputation risks

• Development of proactive response strategies (tone of voice, platform selection, escalation matrix)

• Identification of Social Media Opportunities

  Analysis-based identification of potential for new content formats, audience approaches, or growth strategies – derived from current platform developments, competitive monitoring, and audience behavior.

Workshops & Executive Sparring

Strategic decisions in the digital space require clarity, experience, and foresight. Through customized workshops and sparring sessions, you'll gain valuable insights for informed decisions and sustainable growth.

Core Services:

Workshops to develop social media strategies, campaigns, and platform logic

Executive sparring for CMOs and Heads of Marketing:

• Review and refinement of existing strategies

• Evaluation of internal and external partners

• Strategic decision-making support (e.g., platform selection, creator partnerships)

Your goals. My expertise. Together, we’ll find the right solution.

Remote First – Efficient
Location-Independent Services

My services are fully remote, as my remote setup is specifically designed to make personal communication and interaction as close, engaging, and professional as possible.

Unlike a "traditional home office," my remote setup includes a Sony Alpha mirrorless camera and a high-quality condenser microphone, delivering exceptional image and audio quality. This is complemented by a high-end PC, multi-monitor setup with Open Broadcaster Software (OBS), allowing versatile and flexible control of presentations and live interactions — creating an experience for my clients that feels almost as immersive as being on-site.

This setup offers the following advantages:

Location Independence:

Collaborate with me no matter where you are.

Increased Availability:

Utilizing digital communication tools allows me to be more readily and easily accessible to you.

Time Savings:

No travel time and flexible scheduling facilitate efficient collaboration.

Your goals. My expertise. Together, we’ll find the right solution.