With my well-founded expertise

I support companies in the analysis, development, and implementation of social media marketing strategies that incorporate influencers, content creators, and creative product marketing to engage defined target audiences with current trends and a modern sense of humor.

Your company is the foundation of authentic social media marketing. By taking a holistic approach and aligning with relevant trends, we unlock the full potential of social media and ensure lasting success.

My Consulting Services for Your Business

Strategy Development & Platform Expertise

Receive a tailored social media strategy aligned with your business model, platform-specific best practices, and future-proof principles. The focus is not just on the channels themselves, but on the strategic impact of your message.

Core Services:

• Development of individual social media strategies (organic & paid)

• Analysis of platform mechanics, algorithms, and audience dynamics

• Trend and pattern recognition – identifying tomorrow’s opportunities today

• Integration of product marketing into content creator campaigns (content-driven approach)

Data-Driven Analysis & Performance Optimization

Leverage data-driven insights to evaluate your social media activities. Key performance indicators are assessed, growth opportunities identified, and clear optimization steps outlined – all in line with your business goals.

Core Services:

• Analysis of key performance indicators: engagement, reach, conversion, and audience quality

• Performance monitoring and validation of ongoing campaigns and channels

• KPI-based recommendations to optimize content, posting structure, and audience targeting

Influencer & Content Creator Integration

Enhance brand visibility through targeted collaborations with authentic content creators. Suitable partners are strategically selected, briefed, and integrated into your brand communication – with a clear focus on authenticity, audience fit, and brand alignment.

Core Services:

• Selection and evaluation of suitable creators (brand fit, audience relevance, authenticity)

• Analysis and mapping of creator networks and their community structures

• Development of cooperation formats and support with briefing, rollout, and strategic direction

• Enhancing customer experience through creator-led storytelling

  Outcome: In close collaboration with your business, impactful storylines are developed alongside carefully selected content creators. These stories go beyond showcasing your products – they communicate key USPs in a way that is authentic, trustworthy, and directly relevant to your target audience.

Social Listening & Reputation Management

Maintain full control over your digital presence. By proactively monitoring mentions, trends, and sentiment shifts, you’ll identify reputational risks early and respond strategically.

Core Services:

• Monitoring of brand mentions, sentiment trends, and market developments

• Early detection of potential crises or reputation threats

• Development of proactive response strategies (tone of voice, platform strategy, escalation matrix)

• Integration of sustainable listening processes into your organization

Workshops & Executive Sparring

Strategic decisions in the digital space require clarity, experience, and foresight. Through customized workshops and sparring sessions, you'll gain valuable insights for informed decisions and sustainable growth.

Core Services:

Workshops to develop social media strategies, campaigns, and platform logic

Executive sparring for CMOs and Heads of Marketing:

• Review and refinement of existing strategies

• Evaluation of internal and external partners

• Strategic decision-making support (e.g., platform selection, creator partnerships)

Your goals. My expertise. Together, we’ll find the right solution.

Remote First – Efficient
Location-Independent Services

My services are fully remote, as my remote setup is specifically designed to make personal communication and interaction as close, engaging, and professional as possible.

Unlike a "traditional home office," my remote setup includes a Sony Alpha mirrorless camera and a high-quality condenser microphone, delivering exceptional image and audio quality. This is complemented by a high-end PC, multi-monitor setup with Open Broadcaster Software (OBS), allowing versatile and flexible control of presentations and live interactions — creating an experience for my clients that feels almost as immersive as being on-site.

This setup offers the following advantages:

Location Independence:

Collaborate with me no matter where you are.

Increased Availability:

Utilizing digital communication tools allows me to be more readily and easily accessible to you.

Time Savings:

No travel time and flexible scheduling facilitate efficient collaboration.

Your goals. My expertise. Together, we’ll find the right solution.