Strategic Social Media Consulting – holistic, evidence-based, and results-driven.
My Background –
Your Strategic Advantage
encompasses an MBA in General Management as well as a B.A. in Business Administration. Additionally, I completed vocational training as an industrial electrical technician, followed by a Master Craftsman certification in Electrical Engineering. I also hold the BÖV certification as an insurance consultant.
This combination of strategic, economic, technical, and consulting expertise forms the foundation for my scientifically grounded decision-making.
As part of my Master’s Thesis, I collaborated with HUGO BOSS AG to analyze the social Media marketing campaign for the HUGO Blue launch event, a new line by HUGO targeted at Gen Z.
Artificial Intelligence – A Tool in My Daily Workflow
Since the launch of ChatGPT in November 2022, artificial intelligence has become an integral part of my digital workflow – a powerful and versatile tool that has seamlessly blended into my everyday routines. I use ChatGPT for ideation, research, fact-checking, text refinement, and strategic analysis. DALL·E supports my image generation, Sora helps with initial visual video concepts, and Suno enables the creation of AI-generated music.
I welcome feature updates and test them immediately – this keeps me at the forefront of technology and allows me to integrate AI strategically into my processes to deliver output that’s both effective and efficient.
Social Media Expertise
I’ve been immersed in the evolution of social media from the very beginning – following YouTube since 2006 and witnessing the rise of viral content on Tumblr back in 2011. As a platform-native, I bring not only strategic know-how but a deep cultural understanding of how social media really works – from both a user and business perspective.
Since starting my academic journey in 2017, I’ve spent over 28,000 hours analyzing, engaging with, and observing communities across YouTube, Twitch, Instagram, TikTok, and Reddit.
First as a student of Business Administration, later as a General Management graduate – my perspective has constantly evolved. With every new insight, I’ve sharpened my understanding of user interaction, platform dynamics, and the real business potential behind digital communication.
Experienced Product Reviewer
Since 2017, I have been regularly writing reviews on Amazon for a wide range of products. This activity has allowed me to thoroughly test numerous items and create well-informed evaluations, which are often marked as particularly helpful by the community. My reviews provide potential buyers with valuable additional information that generally goes beyond what is communicated by the product marketing teams of the companies, but is crucial for many purchasing decisions.
Where Tech Meets Gaming & Esports – My Digital Background
My passion for technology has been with me since childhood – from building my own smart home using Apple HomeKit and Zigbee to assembling high-performance PCs, whether for gaming or as powerful workstations.
In the past, I was deeply involved in competitive gaming — focusing on titles like Counter-Strike, Dota, League of Legends, and World of Warcraft.
Although I no longer have the time to play at that level, I continue to benefit from the insights and experiences I gained during that period.
With a strong grasp of digital trends, user behavior, and community dynamics, I actively channel this knowledge into impactful social media marketing strategies.
Social Media Influencer und Content Creator
haben sich als zentrale Akteure im digitalen Marketing etabliert, da sie durch ihre Authentizität und Nähe zu ihren Followern eine hohe Glaubwürdigkeit genießen. Sie pflegen intensive Interaktionen innerhalb ihrer Communities und bauen dadurch ein tiefes Vertrauen auf. Besonders authentisch wirken Influencer, die Produkte nicht nur vorstellen, sondern diese seit langem selbst nutzen. Mit ihrer Reichweite können sie spezifische demografische Zielgruppen präzise ansprechen. Ihre Empfehlungen wirken durch die persönliche und glaubwürdige Präsentation besonders überzeugend, was sie zu wertvollen Partnern für Marken macht.
Influencer sind oft Vorreiter bei neuen Trends und Innovationen, und ihre Fähigkeit, rasch auf Marktveränderungen zu reagieren, ermöglicht es Unternehmen, ihre Zielgruppen authentisch und effektiv zu erreichen.
Ihr wirtschaftlicher Einfluss ist beachtlich, da Influencer-Marketing eine hohe Effektivität aufweist und immer mehr Unternehmen signifikante Anteile ihres Marketingbudgets in diesen Bereich investieren. Besonders hervorzuheben ist die Relevanz von Influencern für die Ansprache der Generation Z, die primär digital erreichbar ist und für traditionelle Werbemethoden kaum empfänglich ist.