Expertise. Experience. Commitment.

Master’s Thesis at HUGO BOSS

Success analysis of the HUGO Blue campaign in Berlin. In-depth analysis, research, and concept development over 18 months, with multiple proven proofs of concept.

Strategic Social Media Expertise

Global and local social media concepts, developed based on current trends and years of observation of proven best practices.

Social Media Presence

Over 28,000 hours spent on social media platforms in the past 8 years: analyzing, observing, and actively participating in communities on Twitch, YouTube, Instagram, TikTok, and Reddit.

Product Marketing with Social Proof

8 years of experience as an Amazon product reviewer. Top reviewer with verified social proof through community feedback. Member of the Amazon Vine program.

Target Audience Focus

Competitive advantage through deep audience understanding. Only those who truly understand what their audience expects can address them effectively and achieve lasting success in a highly competitive market.

Academic Background

MBA in General Management

Specialization in Innovation & Change Management with a focus on Social Media Marketing

Bachelor of Arts in Business Administration

Specialization in Marketing with a focus on Social Media Platforms

Interdisciplinary Expertise

With solid knowledge in both technology and business, I create solutions that unite both worlds – enabling a truly holistic approach focused on sustainable success.

Passion for Unleashing Social Media's Potential

The digital world is my passion, and social media is the core platform for digital communication and interaction. My journey into the world of social media began in 2011 with Tumblr, where I first experienced how shared content could go viral.

For over 13 years, social media has been at the center of my interests, inspiring me in 2017 to pursue my studies to understand the economic dynamics and make informed decisions. To put my previous experience and competencies to the test, I analyzed a social media marketing campaign as part of my Master’s thesis for HUGO BOSS AG. This project reaffirmed the immense potential that social media holds for businesses when used strategically and purposefully. The results of the campaign clearly demonstrated how significantly both brand perception and customer loyalty can be enhanced through well-executed social media strategies.

Founding of TRULY DIGITAL

This is why I founded TRULY DIGITAL, driven by the desire to support companies in making decisions within the dynamic world of social media, leveraging my expertise to understand and effectively address the specific needs and trends of the digital landscape.

Holistic Approach for Effective Marketing

I provide thorough analyses of past activities, following a holistic approach tailored to your company to identify hidden potential and optimize marketing strategies effectively. By conducting a comprehensive review of previous initiatives in alignment with your business objectives, I identify potential gaps and recommend proactive steps to ensure that business goals are achieved and target audiences are reached optimally.

Continuous Monitoring and Analysis

Through my continuous presence on social media, I closely monitor and analyze current developments. My focus is on the following platforms: Twitch (live content), YouTube (content marketing), Instagram (quality), TikTok (virality), and Reddit (discussions). This broad and interconnected spectrum of content allows me to leverage a variety of marketing approaches and provide companies with insights into current opportunities as well as potential risks. My high level of online activity ensures that I am flexible and often available to clients, even on short notice.

Customized Digital Solutions for Businesses

With my extensive experience and qualifications (more on that) in digital- and social media marketing, I assist companies in navigating the complex digital landscape and making well-informed decisions. My services (more on that) cover a broad spectrum of digital marketing strategies, tailored to the specific needs of my clients.

Your goals. My passion. Let’s get started together.