I support companies in developing and implementing strategic, data-driven social media strategies.

Drawing on years of hands-on experience, I combine in-depth platform expertise, analytical insights, and a deep understanding of target audiences with solid business acumen to tailor each approach to your specific business goals.

Active participation in social media, continuous monitoring, trend analysis, and knowledge of creator and influencer networks ensure that every recommendation is grounded in real-time insights and current platform dynamics.

Creators. Context. AI. – What Matters Now

Shifting from Paid to Earned:

Partnering with content creators to drive organic reach, platform-wide synergy, and real engagement – built into your long-term brand strategy.

To illustrate this, I’m happy to present a current and representative case study of the content creator event Die Camper Tour featuring Zarbex and Max Schradin. This case study not only reflects my strategic approach, but also demonstrates how your company can benefit from targeted social media marketing and the effective integration of content creators, their networks, and communities. The resulting synergies provide a valuable lever to shift from paid to earned media on social platforms in a sustainable and authentic way.

Product Marketing in the Age of AI:

Strategically adapting product communication and descriptions to shifting search behavior and user expectations – traditional SEO is losing relevance as AI systems evaluate content based on semantic context, structure, and informational value.

My Commitment to Your Business:

Strategies that generate reach and create real impact – built on authentic communication. For greater visibility, clear positioning, and sustainable growth.

Successful Social Media Marketing Needs Structure

The following five pillars form the foundation of my consulting approach – they highlight what truly matters and what I systematically focus on when working with businesses.

These 5 Pillars Form the Basis of Successful Social Media Strategies

1. Strategic Clarity

“Where do we stand – and what actually makes a difference?”
A clear analysis reveals which measures truly drive impact – and which simply consume resources. The result: clarity, focus, and a concrete action plan.

2. Targeted Visibility

“How do we reach the people who truly matter to our business?”
Instead of chasing reach at any cost, the focus lies on building meaningful visibility – tailored to the audience, the platform, and your business goals.

3. Communication Quality

“What do we communicate – and how does it sound on social media?”
Your message strikes the right tone – aligned with your brand, the platform, and your audience. The result: consistent communication that builds trust, increases recognition, and has lasting impact.

4. Economic Efficiency

“How much potential are we currently leaving untapped?”
Resources are used where they deliver the greatest impact. Through prioritization, focus, and a structured strategy, measurable performance is achieved – efficiently, purposefully, and transparently.

5. Digital Risk Prevention

“How do we prevent digital reputational damage?”
Critical developments are identified early – through monitoring, clear guidelines, and consistent content governance. This ensures your brand stays confidently positioned, even in sensitive situations.

Your goals. My passion. Let’s get started together.

Reach alone doesn't create relevance.

Paid reach is often the entry point – visible, controllable, and effective in the short term. But lasting success happens where content is shared organically, sparks discussion, and inspires new ideas.

Paid – Owned – Shared – Earned Media

Earned media is the goal of strong brands.

Moving from paid to earned media – through owned and shared – isn’t a straight line. It demands in-depth knowledge of platform logic, content behavior, and audience interaction.

Social media marketing is successful when content goes beyond visibility – triggering responses, fueling conversations, and becoming part of the digital culture.

That’s when organic visibility takes shape – and true relevance follows.

Shaping this transition strategically – from visibility to impact – is exactly where I come in as a consultant.

Whether you're looking to position your brand authentically, present products in a way that resonates with your audience, or attract new talent via social media – I provide a clear strategy that understands platforms and reaches your target groups.

Successful strategies are no coincidence.

They are the result of experience.

Master’s Thesis at HUGO BOSS

Success analysis of the HUGO Blue campaign in Berlin. In-depth analysis, research, and concept development over 18 months, with multiple proven proofs of concept.

Strategic Social Media Expertise

Global and local social media concepts, developed based on current trends and years of observation of proven best practices.

Social Media Presence

Over 28,000 hours spent on social media platforms in the past 8 years: analyzing, observing, and actively participating in communities on Twitch, YouTube, Instagram, TikTok, and Reddit.

Product Marketing with Social Proof

8 years of experience as an Amazon product reviewer. Top reviewer with verified social proof through community feedback. Member of the Amazon Vine program.

Target Audience Focus

Competitive advantage through deep audience understanding. Only those who truly understand what their audience expects can address them effectively and achieve lasting success in a highly competitive market.

Academic Background

MBA in General Management

Specialization in Innovation & Change Management with a focus on Social Media Marketing

Bachelor of Arts in Business Administration

Specialization in Marketing with a focus on Social Media Platforms

Interdisciplinary Expertise

With solid knowledge in both technology and business, I create solutions that unite both worlds – enabling a truly holistic approach focused on sustainable success.

Passion for Unleashing Social Media's Potential

The digital world is my passion, and social media is the core platform for digital communication and interaction. My journey into the world of social media began in 2011 with Tumblr, where I first experienced how shared content could go viral.

For over 13 years, social media has been at the center of my interests, inspiring me in 2017 to pursue my studies to understand the economic dynamics and make informed decisions. To put my previous experience and competencies to the test, I analyzed a social media marketing campaign as part of my Master’s thesis for HUGO BOSS AG. This project reaffirmed the immense potential that social media holds for businesses when used strategically and purposefully. The results of the campaign clearly demonstrated how significantly both brand perception and customer loyalty can be enhanced through well-executed social media strategies.

Founding of TRULY DIGITAL

This is why I founded TRULY DIGITAL, driven by the desire to support companies in making decisions within the dynamic world of social media, leveraging my expertise to understand and effectively address the specific needs and trends of the digital landscape.

Holistic Approach for Effective Marketing

I provide thorough analyses of past activities, following a holistic approach tailored to your company to identify hidden potential and optimize marketing strategies effectively. By conducting a comprehensive review of previous initiatives in alignment with your business objectives, I identify potential gaps and recommend proactive steps to ensure that business goals are achieved and target audiences are reached optimally.

Continuous Monitoring and Analysis

Through my continuous presence on social media, I closely monitor and analyze current developments. My focus is on the following platforms: Twitch (live content), YouTube (content marketing), Instagram (quality), TikTok (virality), and Reddit (discussions). This broad and interconnected spectrum of content allows me to leverage a variety of marketing approaches and provide companies with insights into current opportunities as well as potential risks. My high level of online activity ensures that I am flexible and often available to clients, even on short notice.

Customized Digital Solutions for Businesses

With my extensive experience and qualifications (more on that) in digital- and social media marketing, I assist companies in navigating the complex digital landscape and making well-informed decisions. My services (more on that) cover a broad spectrum of digital marketing strategies, tailored to the specific needs of my clients.

Your goals. My passion. Let’s get started together.