Social Media Marketing that delivers – Together, we make it efficient and profitable
encompasses an interdisciplinary education with degrees in Electrical Engineering (Master Craftsman in Electrical Engineering) and Client Consulting (BÖV), the latter acquired in the insurance sector.
Academically, I hold a B.A. in Business Administration and, by the end of 2024, I will have earned an MBA in General Management. This combination allows me to integrate technical, economic, and strategic knowledge.
As part of my Master’s Thesis, I collaborated with HUGO BOSS AG to analyze the social media marketing campaign for the HUGO Blue launch event, a new line by HUGO targeted at Gen Z.
My Background
Insights from Social Media
Social Media Expertise
Over the past seven years of my academic career, I have accumulated over 20,000 hours of experience in observing, analyzing, and utilizing social media platforms, particularly YouTube, Twitch, Instagram, and TikTok.
Initially as a student of Business Administration and later as a General Management student. As knowledge increases, the perspective and perception of social media change, allowing for deeper insights into the functionality, user interactions, and economic potentials of these platforms.
Experienced Product Reviewer
Since 2017, I have been regularly writing reviews on Amazon for a wide range of products. This activity has allowed me to thoroughly test numerous items and create well-informed evaluations, which are often marked as particularly helpful by the community. My reviews provide potential buyers with valuable additional information that generally goes beyond what is communicated by the product marketing teams of the companies, but is crucial for many purchasing decisions.
Social Media Influencer and Content Creator
have established themselves as central figures in digital marketing due to their authenticity and close connections with their followers, which grants them a high level of credibility. They maintain intensive interactions within their communities, thereby building deep trust. Influencers who not only showcase products but have been using them for a long time appear particularly authentic. With their extensive reach, they can target specific demographic groups precisely.
Their recommendations are especially convincing due to their personal and credible presentation, making them valuable partners for brands. Influencers are often pioneers of new trends and innovations. Their ability to quickly respond to market changes enables companies to engage their target audiences authentically and effectively.
Their economic impact is significant, as influencer marketing has proven to be highly effective, leading more and more companies to allocate substantial portions of their marketing budgets to this area. Particularly noteworthy is the relevance of influencers for reaching Generation Z, who are primarily accessible through digital channels and are largely unresponsive to traditional advertising methods.
Corporate Communication
Through my work as a product reviewer, I have interacted with over 100 companies and have observed that issues frequently arise in both product marketing and internal processes—problems that should no longer occur in the age of e-commerce and social media.
Unfortunately, many companies underestimate the dynamics that can develop within social media communities, both positively and negatively.
When used correctly, social media can lead to unexpected success for a product, while negative reviews and a lack of response can significantly damage a company’s image.