Strategic Social Media Consulting – holistic, evidence-based, and results-driven.
encompasses an MBA in General Management as well as a B.A. in Business Administration. Additionally, I completed vocational training as an industrial electrical technician, followed by a Master Craftsman certification in Electrical Engineering. I also hold the BÖV certification as an insurance consultant.
My Background –
Your Strategic Advantage
This combination of strategic, economic, technical, and consulting expertise forms the foundation for my scientifically grounded decision-making.
As part of my Master’s Thesis, I collaborated with HUGO BOSS AG to analyze the social Media marketing campaign for the HUGO Blue launch event, a new line by HUGO targeted at Gen Z.
Social Media Expertise
Over the past eight years of my academic career, I have accumulated over 25,000 hours of experience in observing, analyzing, and utilizing social media platforms, particularly YouTube, Twitch, Instagram, and TikTok.
Initially as a student of Business Administration and later as a General Management student. As knowledge increases, the perspective and perception of social media change, allowing for deeper insights into the functionality, user interactions, and economic potentials of these platforms.
Experienced Product Reviewer
Since 2017, I have been regularly writing reviews on Amazon for a wide range of products. This activity has allowed me to thoroughly test numerous items and create well-informed evaluations, which are often marked as particularly helpful by the community. My reviews provide potential buyers with valuable additional information that generally goes beyond what is communicated by the product marketing teams of the companies, but is crucial for many purchasing decisions.
Where Tech Meets Gaming & Esports – My Digital Background
My passion for technology has been with me since childhood – from building my own smart home using Apple HomeKit and Zigbee to assembling high-performance PCs, whether for gaming or as powerful workstations.
In the past, I was deeply involved in competitive gaming — focusing on titles like Counter-Strike, Dota, League of Legends, and World of Warcraft.
Although I no longer have the time to play at that level, I continue to benefit from the insights and experiences I gained during that period.
With a strong grasp of digital trends, user behavior, and community dynamics, I actively channel this knowledge into impactful social media marketing strategies.
Social Media Influencer und Content Creator
haben sich als zentrale Akteure im digitalen Marketing etabliert, da sie durch ihre Authentizität und Nähe zu ihren Followern eine hohe Glaubwürdigkeit genießen. Sie pflegen intensive Interaktionen innerhalb ihrer Communities und bauen dadurch ein tiefes Vertrauen auf. Besonders authentisch wirken Influencer, die Produkte nicht nur vorstellen, sondern diese seit langem selbst nutzen. Mit ihrer Reichweite können sie spezifische demografische Zielgruppen präzise ansprechen. Ihre Empfehlungen wirken durch die persönliche und glaubwürdige Präsentation besonders überzeugend, was sie zu wertvollen Partnern für Marken macht.
Influencer sind oft Vorreiter bei neuen Trends und Innovationen, und ihre Fähigkeit, rasch auf Marktveränderungen zu reagieren, ermöglicht es Unternehmen, ihre Zielgruppen authentisch und effektiv zu erreichen.
Ihr wirtschaftlicher Einfluss ist beachtlich, da Influencer-Marketing eine hohe Effektivität aufweist und immer mehr Unternehmen signifikante Anteile ihres Marketingbudgets in diesen Bereich investieren. Besonders hervorzuheben ist die Relevanz von Influencern für die Ansprache der Generation Z, die primär digital erreichbar ist und für traditionelle Werbemethoden kaum empfänglich ist.